Back-office functions should function properly to ensure the front-end client-facing activities are conducted smoothly. Many companies outsource back-office service solutions to countries like India and the Philippines, which are popular for their back-office support services. The outsourcing capital, India, has a market size of $210 billion with a CAGR of 7.25% (2021-2025), and the Philippines boasts a market size of $40 billion with a CAGR of 9.8% (2021-2025). India, known for it’s IT, KPO, and Customer service, serves clients globally and ensures high-quality work. The Philippines, on the other hand, holds 10-15% of the global BPO market, providing a diverse and skilled workforce. It is also considered for outsourcing customer service, customer support IT services, etc. These countries’ expertise and cost-effectiveness make them popular destinations for outsourcing back-office support services.
Back-office service solutions are popular because they empower businesses to streamline non-client-facing activities, directly impacting the functioning of front-end activities, including marketing and sales. Let’s explore how back-office services empower the sales team and increase revenue and how relying on a seasoned back-office support service provider will enhance efficiency in your operations.
How do back-office support solutions help the sales team?
Back-office services, like silent machinery, work nonstop to ensure smooth business operations. Let’s understand how back-office support services help the sales team maximize revenue.
Customer Expansion: Customer support services are the most common services that companies outsource. Handling customers and solving their issues requires training, expertise, and experience. When customers are handled well and their problems are resolved, they are more willing to expand their relationship with the business. For instance, if inventory management, procurement, and invoicing are handled efficiently, the sales team can confidently carry out their customer engagement process. With its timely deliverables, the back-end team ensures high customer satisfaction, and the sales team can pick from there and find customer expansion opportunities. It’s easier to sell to existing customers. If customers are happy with your service, the sales teams can efficiently cross-sell and up-sell to increase revenue. So, back-office support solutions help understand and delight customers, eventually helping the sales team in customer expansion.
A better understanding of customers: Back-office support service providers have trained and dedicated professionals who collect valuable feedback from your customers through one-on-one conversations. Customers might share their opinions/experiences with the company’s products and services. The sales team can use the valuable feedback to propel their customer engagement process. The back-office team collects crucial feedback, and the sales team can use it as a stepping stone to get more conversions.
Conclusion
Back-office service providers manage back-end functions efficiently and play an essential role in helping the sales team maximize revenue. Customer feedback gives the sales team an understanding of the customers/prospects’ mindset. Based on the information received, they can customize their engagement process and aim for higher conversions. They can also be successful in achieving their customer expansion goals by leveraging a happy customer base.
How does partnering with a back-office solution provider help?
If you want to ensure operational efficiency in your back-office operations, you need an expert. Through its wholly-owned subsidiary, MyCustomer360, Markable Solutions offers dedicated back-office support solutions to clients worldwide. We are supported by our talented team in the Philippines, India, and the US. Partnering with us can significantly enhance your business operations, giving you the reassurance to focus on revenue generation. You can contact our experts if you are looking for high-quality back-office support services.
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